The 2021 list of winners in the eye category of Allure‘s annual Best of Beauty Awards is what I consider a fun Choose Your Own Adventure game. Unlike other sections of these awards, mascara, shadow, liner, and brow picks aren’t based on skin type or hair texture, which means the products you choose can be based solely on how you (and only you) want to express yourself for the day or throughout the year. We have seven different kinds of mascara alone for you to sort through.
As we all become more and more experimental with makeup, playing this game is more fun than ever. If you enjoy exploring the realms of ROYGBIV with shadow, Urban Decay’s 24/7 Eyeshadows and the ColourPop Fade into Hue Rainbow Mega Eyeshadow Palette have you covered. For those who prefer neutral hues, there’s the Sweet Street Cosmetics L.A. Lady Eyeshadow Palette and Wander Beauty Double Date Eye Duo.
Whichever way you go, you can top off the vibe with flicks of one of four liner formulas, either pencil or liquid, in basically every color your heart desires, including a terrific terracotta in the impressive shade lineup from Kulfi Underlined Kajal Eyeliner. And perhaps finish it all off with a couple of coats of the drama mascara category winner, Maybelline New York’s Falsies Lash Lift in Ultra Black.
No matter how bold or minimalist your eye makeup aesthetic is, the list below is sure to include all the supplies you’ll need to create your dream look. For product selections for the rest of your face, you can also check out our full list of Best of Beauty 2021 winners. —Devon Abelman
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