Bestseller India, which sells brands like Jack & Jones, Vero Moda and Only in the country, has partnered with Trail to sell its products on the social commerce platform

The launch of these brands on the platform will further strengthen Trail’s offering in the mass premium segment and strengthen its presence in the Indian fashion market. The partnership with Trail marks the entry of the bestseller into the social commerce market in India.

Jack & Jones, Vero Moda and Only will have access to Trail’s 18 million content creators and more than 100 million users in metro and non-metro cities, the two companies said in a statement on Wednesday.

Globally, the bestseller is present in 46 countries, with over 2,800 mono-stores and 12,000 external multi-brand stores. In India, it also sells brands like Selected Homme and Produkt. Bestseller India currently has 375 exclusive brand outlets in addition to 1,219 shop-in-shops across multi-brand stores, apart from online sales.

“We are excited to add international fashion brands Jack & Jones, Vero Moda and only Bestseller India Group to our platform. Pulkit Agarwal, CEO and Co-Founder, Trail, said, “With a legacy brand, we have strengthened our apparel category, catering to a diverse range of buyers.

The bestseller said it is constantly trying to find new ways to connect with consumers. Social commerce is driving shopping decisions for Indians in small towns across the country.

“We are constantly trying to discover new ways to communicate with our customers and our partnership with Trail will help us in that endeavour. Influencer marketing is now a full-fledged marketing channel and with the introduction of social commerce, we We see tremendous opportunity in this partnership with Trail,” said Vineet Gautam, CEO & Country Head, Bestseller India.

The Trail Shop currently offers products from several brands like L’Oreal, Garnier, Plum Goodness, Calvin Klein, Elle 18, Global Desi, Bewakoof, among others. The new launch will enhance Trail’s portfolio of over 1,000 brands across beauty, fashion, mom & baby care and personal care categories.

Bestseller India, which sells brands like Jack & Jones, Vero Moda, and Only in the country, has partnered with Trail to sell its products on the social commerce platform.

The launch of these brands on the platform will further strengthen Trail’s offering in the mass premium segment and strengthen its presence in the Indian fashion market. The partnership with Trail marks the entry of the bestseller into the social commerce market in India.

Jack & Jones, Vero Moda, and Only will have access to Trail’s 18 million content creators and more than 100 million users in metro and non-metro cities, the two companies said in a statement on Wednesday.

Globally, the bestseller is present in 46 countries, with over 2,800 mono-stores and 12,000 external multi-brand stores. In India, it also sells brands like Selected Homme and Produkt. Bestseller India currently has 375 exclusive brand outlets in addition to 1,219 shop-in-shops across multi-brand stores, apart from online sales.

“We are excited to add international fashion brands Jack & Jones, Vero Moda and only Bestseller India Group to our platform. Pulkit Agarwal, CEO, and Co-Founder, of Trail, said, “With a legacy brand, we have strengthened our apparel category, catering to a diverse range of buyers.

The bestseller said it is constantly trying to find new ways to connect with consumers. Social commerce is driving shopping decisions for Indians in small towns across the country.

“We are constantly trying to discover new ways to communicate with our customers and our partnership with Trail will help us in that endeavor. Influencer marketing is now a full-fledged marketing channel and with the introduction of social commerce, we We see tremendous opportunity in this partnership with Trail,” said Vineet Gautam, CEO & Country Head, Bestseller India.

The Trail Shop currently offers products from several brands like L’Oreal, Garnier, Plum Goodness, Calvin Klein, Elle 18, Global Desi, and #Bewakoof, among others. The new launch will enhance Trail’s portfolio of over 1,000 brands across beauty, #fashion, #mom & baby care and personal care categories.