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Interview – From Sustainability To Being Selected by NASA and Macron, The Story Of Awake Watches

A young French watchmaking brand, Awake Watches stands out with its ambition to innovate and promote alternative, more respectful and sustainable consumption. Awake first drew attention when French President Emmanuel Macron presented their watch to his peers at the 2019 Biarritz G7 summit. Following a first encounter during the watch week in Geneva, we met […]

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