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Introducing – The Audemars Piguet x 1017 ALYX 9SM Collection, When Watchmaking Meets Urban Fashion

It is not a secret anymore… Watchmaking brands, in order to reach out to new customers and to answer the wishes of a clientele more and more influenced by streetwear and high-end urban fashion, are collaborating with external designers. The idea; bringing their classic watches to different territories, offering a style that a watch designer […]

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