Rado is a Swiss luxury watch manufacturer with a rich history that spans over 100 years

Rado is a Swiss luxury watch manufacturer with a rich history that spans over 100 years. Founded in 1917 as Schlup & Co, the company initially produced watch movements, but soon after began to produce complete watches under the Rado name. The company quickly gained a reputation for producing high-quality watches that were both innovative in design and reliable in function.

In the 1950s, Rado revolutionized the watch industry by introducing the world’s first scratch-resistant watch. The innovative watch, made of hard metal alloys, could resist hard knocks and scratches, making it incredibly durable and long-lasting. This development proved to be a turning point in the company’s history, as it marked the beginning of Rado’s focus on producing high-tech materials and innovative designs.

Throughout the 1960s and 1970s, Rado continued to innovate, introducing a number of new materials and designs. One of the most notable of these was the Rado Diastar, which was the first watch to be made entirely of ceramics. The Diastar was a huge success, and Rado quickly became known as the leader in ceramic watchmaking.

In the 1980s, Rado continued to push the boundaries of watch design, introducing watches made from new materials such as tungsten carbide and sapphire crystal. The Rado Integral, introduced in 1986, was the first watch to combine high-tech materials with a traditional bracelet design, and it quickly became one of the company’s best-selling watches.

In more recent years, Rado has continued to innovate, introducing watches made from high-tech ceramics that are both scratch-resistant and incredibly lightweight. The Rado HyperChrome, introduced in 2012, is a stunning example of this new approach to watchmaking, featuring a polished ceramic case, a leather strap, and a bold, modern design.

Whether you’re looking for a classic, timeless timepiece or one that’s modern and cutting-edge, Rado has something for everyone. With a rich history of innovation and a commitment to quality, Rado watches are truly some of the finest

Rado is a Swiss luxury watch brand known for its innovative designs and high-quality craftsmanship. Founded in 1917, the company has established itself as a leading player in the watch industry, offering a range of timepieces that combine style, durability and precision.

One of the key factors that have contributed to Rado’s success is its focus on innovation. The brand has always been at the forefront of watchmaking technology, introducing new materials and manufacturing techniques that have helped it stay ahead of the curve. In 1962, Rado introduced the world’s first scratch-resistant watch, the DiaStar, which was made of hard metal and sapphire crystal. This was a game-changing innovation that set the brand apart from its competitors and made it a household name.

Over the years, Rado has continued to innovate in the areas of materials and design. In 1986, the brand launched the Ceramica, a watch made of high-tech ceramic material that was scratch-resistant, hypoallergenic and incredibly durable. This was another significant milestone that showcased the company’s commitment to pushing boundaries and creating new benchmarks in watchmaking.

Rado has also made significant strides in the area of design, creating watches that are unique and visually stunning. The brand is known for its bold and unconventional designs, incorporating elements like diamonds, mother of pearl, and intricate patterns. The True Thinline, for example, is a watch that features a sleek, minimalist design and is made of ultra-thin ceramic material. This timepiece is a testament to Rado’s ability to blend form and function seamlessly to create watches that are not only beautiful but also highly practical.

Apart from its commitment to innovation and design, Rado is also known for the precision of its timepieces. The brand uses Swiss-made movements in its watches, ensuring that they are accurate and reliable. The brand is also involved in the research and development of new movements, with a team of engineers and watchmakers continually working to improve the accuracy and functionality of Rado watches.

Rado has also been involved in several corporate social responsibility initiatives, such as the Rado Star Prize, which supports up-and-coming designers in the field of product design. The brand has also partnered with organizations like the Snow Leopard Trust and the Goodplanet Foundation to support their conservation efforts and promote sustainable living.

In conclusion, Rado is a leading Swiss watch brand that has made significant contributions to the field of watchmaking. With its focus on innovation, design, and precision, the brand has carved out a niche for itself in the luxury watch market. Rado’s commitment to sustainability and corporate social responsibility also sets it apart from other players in the industry, making it a brand that is not only respected for its products but also admired for its values.